Product Manager - Mulugeta Bisrat

Product Management Philosophy

Strategic thinking meets execution excellence

Strategic Product Leadership

I transform complex business challenges into scalable product solutions by combining strategic thinking with hands-on execution. My experience spans luxury e-commerce to digital platforms, specializing in cross-cultural partnerships, international supply chains, and products that balance business objectives with social responsibility.

Core Competencies

Strategic Planning: Roadmap development and market positioning
Partnership Management: Cross-cultural collaboration and supplier relations
Customer Experience: Journey mapping and optimization
Data-Driven Decisions: Analytics and performance measurement

Featured Projects

A showcase of my product management work across various industries and technologies

ShelterBox

Led product development of an innovative disaster relief platform for emergency response optimization.

Product Strategy UX Design Social Impact

View Project

Liyu.ca

Product strategy and development for a premium leather goods platform with community-focused features.

E-Commerce Community Full Stack

View Project

Product Management Process

A systematic approach to product development and growth

1. Market Research & Strategy

Analyzed luxury leather market ($78B growth by 2027) and positioned brand between entry-level luxury and heritage brands. Identified that 68% of customers pay premium for values-aligned products.

2. Partnership Development

Scaled from 1 to 4 artisan partners across Ethiopia in 12 months. Developed 12-point quality inspection checklist and created onboarding guide aligning traditional techniques with modern standards.

3. Platform Development

Built mobile-first e-commerce platform using Shopify and Node.js. Achieved 90+ Lighthouse score, 2.3s load time, and 28% conversion improvement through storytelling-focused UX.

4. Launch & Growth

Launched with capsule drops achieving 65% YoY revenue growth. Post-purchase care programs resulted in 4.8/5 rating. Organic search drives 43% of monthly traffic.

Skills & Expertise

Technical and strategic capabilities that drive product success

Strategic Planning

Market Analysis Roadmapping Competitive Intelligence Business Modeling

Partnership Management

Cross-Cultural Communication Supplier Relations Quality Assurance Fair Trade Practices

Technical Execution

Agile Methodologies API Integration Performance Optimization Analytics

Customer Experience

Journey Mapping User Research Conversion Optimization Retention Strategy

Featured Case Study

LIYU Leather: Premium E-Commerce Platform

End-to-end product management of a luxury leather goods brand with international artisan partnerships

Challenge

Build a premium direct-to-consumer leather goods brand balancing luxury positioning with ethical production, while managing international supply chains and artisan partnerships.

Key Challenges:

Cross-time zone artisan coordination
Fair wage practices and cultural sensitivity
International logistics management
Consistent quality across batches

Solution

Implemented comprehensive product strategy across four pillars: partnership management, logistics coordination, quality control, and customer journey optimization.

Key Solutions:

Direct communication channels with artisan partners
Transparent fair wage and cultural protocols
End-to-end supply chain tracking
Quality assurance checkpoints

Results & Impact

65% YoY Revenue Growth

4.8/5 Customer Satisfaction

35% Quality Improvement

43% Organic Traffic Share

28% Repeat Purchase Rate

Business Impact: Successfully positioned LIYU as a premium sustainable brand, scaling artisan partnerships from 1 to 4 collaborators while maintaining luxury standards and achieving significant revenue growth.

Strategic Product Manager