Revenue & Growth
+65% YoY
Scaled product initiatives that improved commercial performance while preserving user trust.
Digital Product Manager · UX Strategy · Design Leadership
Muleh Bisrat I turn ambiguity into product decisions teams can ship.
I help organizations align product strategy, design systems, and execution to ship decisions that improve growth, usability, and team velocity.
10+ years experience · 170+ UX audits · 20+ designers mentored · Toronto / Remote
Purposeful Motion: Signal to Outcome
01 Signal
Research, audits, data, stakeholder tension
02 Focus
Frame the bet and name the trade-offs
03 Ship
Align design, product, engineering
04 Learn
Measure adoption, quality, and growth
- M.S. Digital Product Management — Queen's University
- CSPO Certified
- Manager of Innovation Services — OCAD U CO
- Teaching Assistant — Product Management
Measured Work
Impact Highlights
Selected outcomes from product strategy, design leadership, and delivery execution.
Team & Operations
30% Faster
Improved feedback and delivery loops through design systems and cross-functional operating rituals.
Experience Quality
4.8/5 Satisfaction
Shipped user-centered improvements grounded in research, accessibility, and measurable adoption.
Selected Cases
Strategic Case Studies
Each case shows context, constraints, decisions, and measurable outcomes.
SabaPay — Reducing Cost and Friction in Cross-Border Payments
Redesigned payment flows for East African SMEs to improve trust, onboarding speed, and transaction clarity.
-60% transaction cost
+85% onboarding speed
Read Case Study
LIYU — Building a Premium Ethical Commerce Platform
Aligned brand strategy, artisan operations, and product experience to support growth and repeat purchase behavior.
+65% YoY growth
+28% repeat purchase
Read Case Study
IMFTO — Inclusive Platform for Youth and Caregivers
Designed a dual-user journey that improved accessibility, onboarding comprehension, and participation confidence.
100% AODA compliance
Lower onboarding drop-off
Read Case Study
Operating Model
How I Work
A strategic operating model for moving from ambiguity to outcomes.
01
Frame the Problem
Define business goals, user pain, constraints, and success metrics.
02
Design the Strategy
Prioritize opportunities, align stakeholders, and define roadmap trade-offs.
03
Ship With Teams
Lead cross-functional execution through design, product, and engineering collaboration.
04
Measure and Iterate
Track adoption, quality, and business impact to continuously improve decisions.
Team Craft
Leadership in Practice
Calm operating rhythm, useful critique, and product decisions that teams can actually ship.
- Built and scaled design critique programs
- Mentored 20+ designers and product contributors
- Facilitated alignment across product, design, engineering, and business stakeholders
Signals
What Teams Value
The through-line is clarity: strategy people can understand, design people can critique, and teams can execute.
"Muleh brings strategic clarity and turns complex requirements into actionable product decisions."
"He raises both design quality and team capability at the same time."
Let's Build Better Product Decisions
If you're hiring for senior product leadership, UX strategy, or design-driven product management, I'd love to connect.