Digital Product Manager · Toronto
I turn ambiguity into product decisions teams can ship.
I'm Muleh Bisrat. I help organizations line up product strategy, research, and delivery, so the decisions they make improve usability, growth, and how fast teams move.
- Focus
- Product strategy, UX research, and delivery
- Previously
- Manager of Innovation Services, OCAD U CO
- Education
- Master of Digital Product Management, Queen's University
- Certified
- Certified Scrum Product Owner (CSPO)
Selected work
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SabaPay
Redesigned cross-border payment flows for small businesses in East Africa, focusing on trust, faster onboarding, and clearer transactions.
60% lower transaction cost · 85% faster onboarding
Read the case study -
LIYU
Built a premium, ethically sourced leather brand online, bringing brand strategy, artisan operations, and the shopping experience into one plan.
65% year-over-year growth · 28% more repeat purchases
Read the case study -
IMFTO
Designed one platform with separate journeys for youth and their caregivers, making sign-up easier to understand and meeting AODA accessibility requirements.
Fully AODA compliant · fewer people dropping out of sign-up
Read the case study -
ShelterBox volunteer platform
Planned a volunteer portal to help a disaster-relief charity with four Canadian staff keep volunteers engaged, based on user research and a review of the existing portal.
Read the case study
Approach
How I move a team from an unclear problem to a result it can measure.
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Frame the problem
Agree on the business goal, what's painful for users, the constraints, and how we'll measure success.
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Set the strategy
Rank the opportunities, bring stakeholders on board, and be explicit about the roadmap trade-offs.
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Ship with the team
Keep design, product, and engineering working as one group through delivery.
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Measure and adjust
Track adoption, quality, and business impact, and use what we learn in the next decision.
Contact
Hiring for a product role, or want to compare notes? I'd like to hear from you.
mulugeta.bisrat@gmail.com